Look, I’m gonna be straight with you.
Video is absolutely crushing it right now. And if you’re not using it in your marketing… well, you’re basically bringing a butter knife to a gunfight.
But here’s the thing — most businesses are doing video **completely wrong**. They’re throwing money at fancy production without thinking about what actually moves the needle. What gets people to pick up the phone. What makes them pull out their credit card.
So let me break this down for you.
## **Why Video Works (And Why Most People Screw It Up)**
First off, let’s get real about why video is so powerful:
– **People are lazy** (yeah, I said it). Reading takes effort. Watching a video? Easy.
– **Our brains process visuals 60,000x faster** than text. That’s not made up — it’s science.
– **Videos get shared 1200% more** than text and images combined
But here’s where businesses mess up…
They make videos about themselves. Big mistake. HUGE.
Nobody cares about your company history. Nobody wants to see your CEO droning on about “synergy” or whatever corporate buzzword is hot this week.
## **The Types of Videos That Actually Drive Results**
Forget the boring corporate stuff. Here’s what actually works:
**1. The “Show Me How” Video**
These are gold. Pure gold.
Think about it — when was the last time you read an instruction manual? Exactly. But a 2-minute video showing you how to fix that leaky faucet? You’ll watch that all day.
For local businesses, this could be:
– How to choose the right insurance policy
– 3 signs your roof needs replacing
– The right way to prep walls before painting
**2. Customer Success Stories (But Done Right)**
Not testimonials where someone awkwardly says “uhh, they were great.”
I’m talking about real stories. Like that plumber who showed up at 2am on Christmas Eve. Or the accountant who found $10k in tax savings their client didn’t know about.
Show the problem. Show the solution. Show the happy ending.
**3. The “Behind the Curtain” Video**
People buy from people. Not logos.
Show your team actually doing the work. The care that goes into your craft. The reason you get up every morning.
But keep it real. No scripts. No corporate speak. Just humans being humans.
## **Where to Use These Videos (This Is Where It Gets Good)**
**Your Website**
– Homepage: 30-second “here’s what we do” video
– Service pages: Specific how-to or explainer videos
– About page: That behind-the-scenes gold
**Social Media**
– Facebook: Customer stories perform like crazy
– Instagram: Quick tips, before/afters
– LinkedIn: Industry insights (if you’re B2B)
**Email**
– Videos in emails increase click rates by 300%
– Seriously. Three. Hundred. Percent.
**YouTube**
– It’s the second largest search engine
– People literally go there looking for solutions
– Be the solution they find
## **The Secret Sauce Nobody Talks About**
Here’s what separates videos that get views from videos that get customers:
**Hook ’em in 3 seconds**
You’ve got 3 seconds. Maybe 5 if you’re lucky. Start with the benefit, not your company name.
Bad: “Hi, I’m John from ABC Plumbing…”
Good: “Is your water bill through the roof? Here’s probably why…”
**Keep it short**
– Social media: 30-60 seconds
– Website: 90 seconds to 2 minutes
– YouTube tutorials: As long as needed, but no longer
**Always, ALWAYS have a clear next step**
What do you want them to do after watching? Call you? Visit your site? Download something?
Tell them. Make it stupid simple.
## **The ROI Reality Check**
Let me hit you with some numbers that’ll make your head spin:
– Businesses using video grow revenue **49% faster**
– Landing pages with video convert **80% better**
– 64% of consumers buy after watching a video
But here’s the kicker…
You don’t need Hollywood production values. You need:
– Good lighting (seriously, just face a window)
– Clear audio (invest in a decent mic)
– A message that resonates
That’s it.
## **Your Action Plan (Do This NOW)**
1. **Start with ONE video**. Just one. A simple how-to that solves a common customer problem.
2. **Put it everywhere**. Website, social media, email signature. Everywhere.
3. **Track what happens**. Views, engagement, but most importantly — leads and sales.
4. **Make another one**. Then another.
5. **Build a library**. Soon you’ll have videos answering every question, solving every problem, closing every objection.
## **The Bottom Line**
Video isn’t the future of marketing. It’s the present. Right now. Today.
Every day you wait is another day your competitors are eating your lunch.
But here’s the beautiful thing — it’s never been easier or cheaper to get started. You’ve got a smartphone in your pocket that shoots better video than professional cameras from 10 years ago.
So what’s stopping you?
Seriously. What’s your excuse?
Because I’ll tell you right now — “I don’t like being on camera” isn’t gonna cut it. Neither is “I don’t know what to say.”
Your customers have problems. You have solutions.
Show them.
That’s all video marketing is. That’s all it’s ever been.
Now stop reading and start recording.
—Bryce
P.S. — Still overthinking it? Here’s your first video idea: Answer the #1 question your customers ask. You know the one. The one you answer 10 times a week. Record yourself answering it. Upload it. Watch what happens. You can thank me later.
